On Tuesday, we showed our focus group our treatment pitch in order to gain additional comments and opinions on the idea and opening sequence we created originally as they are members of our target audience and as such the best judges. We also showed them the opening of American Beauty, an example of film from our chosen genre of thriller, after this we asked several questions regarding our opening sequence, the plot idea and the genre in general. As a group we feel that we gained a lot from our focus group and we will be able to create an opening sequence that our target audience will enjoy and want to watch more of.
Based on our focus group, we decided on a few things:
1. Our target audience would be Males and Females from 25 to 50 years of age.
2. To capture our target audience in the opening sequence, we will use action to keep them enticed, as we found that it will add a bit of mystery to the opening sequence as to why this action sequence is happening. We will also add some slow paced scenes within the opening to create a juxtaposition, it adds more mystery and suspense. We will also have some dramatic and slow paced music to build tension and to keep the audience hooked and interested in the film.
3. We found that they wanted a mix of slow and fast paced shots within the opening sequence to keep them interested. A slow paced opening sequence may bore them and not keep them interested and a fast paced opening may not suit the idea of our film, and will be hard to do right.
As a result, our group decided that our opening sequence needed some changing, and so we will write a screenplay based on the comments from the Focus Group.
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