Thursday, 8 December 2011

Survey Findings.

 In general our typical audience member would be of an age range of 21-40, as a majority 60.5% answered our survey being of that age range. We also found that generally people answering our questionnaires were females with 63.2% and males with 36.8%. Our audience member appears to be teachers, or just generally employed people, who are able to afford cinema tickets and DVDs. Although thriller didn’t come out as overall favourite, it did come out in top three, comedy coming first with 42.1%, romance with 21.6% and thriller with 26.3%. People liked thrillers because they liked the suspense and tension given by it, and they like the sense of mystery, as they like to keep guessing the outcome and they consider it generally entertaining. A majority of our answers came from people that watch films fairly often, with the vast majority of people accessing media on the Internet and TV. A majority of our participants said that they most commonly saw adverts on the TV, billboards and from the Internet due to easy accessibility

These results were fairly useful, as we now a definite age range group to appeal to, their responses also fit alongside our focus group, so with both the focus group and our survey giving similar answers, we will now be able to work on our screenplay and base it off their responses. E.g. we could add a romance story alongside the thriller storyline, as romance is the second most watched genre of our survey group, but not comedy as it would relieve the audience of the tension that must be kept for our thriller movie. To gain a better understanding of our audience and their relationship with the thriller genre, perhaps we need to create another questionnaire with more genre specific questions

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