Auidence Research (part 2)

As part of our work today, me and my group had to discuss the potential target audience of our opening sequence. This is important as it will help us determine how we can gather our research together in order to find a specific age group for our opening sequence and to see whether our originally planned target audience (20-30) goes along with this result. We will be holding a Focus Group, in which we have decided to try and get some teachers within our school to take part in, as well as the results that we receive from our questionnaire results.

We have decided to get teachers involved in our focus group as there are a variety of different age groups. Some of the teachers within our focus group will be our target auidence, as well as an older age group. This will give us a much wider age range to accurately determine the actual target audience that we will need to aim our opening sequence at. We have written a letter that we will send to a number of the teachers around our school. We are aiming to have 5-6 teachers within our focus group. We will also have to come up with a few questions that we will ask them in order to gather research into their particular views into both our chosen genre and opening sequence. We have discussed these in our group and have come up with the following:

What do you think are target auidence is based on the opening sequence idea?

How could we make the film more appealing to our target audience?

Would the opening sequence make you want to watch the rest of the film, and why?

Does the film idea appeal to you?

What aspects of the thriller genre would you expect to be in this film?