4) Who would be the audience for your media product

We were able to identify a target audience based on our survey findings we did a few months ago. Our typical audience member would be of an age range of 21-40, although females were the majority that answered our survey, based on what we created, we feel that both males and females would enjoy that it due to the dark elements of the film but also the romantic element of the film would draw a large female audience. They would be employed, so they are able to afford cinema tickets and DVDs. Although thriller didn’t come out as overall favourite, it did come out in top three, comedy coming first with 42.1%, romance and then thriller. People liked thrillers because they liked the suspense and tension given by it, and they like the sense of mystery, as they like to keep guessing the outcome and they consider it generally entertaining. 

Audience profile example.

Jim Bob

He likes to shop in JD sport and Topman as he can afford decent looking clothes, he is usually casually dressed but dresses to impress when he goes out to parties with his friends.

He is well educated and has a well paid job so he is able to go to the cinema every now and then to watch films.
Jim generally likes all types of music, but his favourite genre of music is rock.
Jim would usually go to the cinema to watch films, because he enjoys watching good films on big screens and also its a social event he does with his friends every few weeks. He is more likely to see a thriller film in the cinema as it creates a more dark and scary atmosphere and the audiences reactions throughout the film makes him more scared. When he does see a thriller film he likes to bring his wife/ girlfriend so he can comfort her when she's scared, it usually encourages her to go see the film if there is elements of romance in it, as she enjoys a bit of romance. Jim usually watch's crime documentaries and has always enjoyed watching thrillers as a child.